JOE Parad’ice Beach in Westende 2025

From 10 July to 10 August 2025, the beach of Westende turns into a tropical celebration with JOE Parad’ice Beach – the coolest ice cream parlour in the country, right by the sea!

What to expect at JOE Parad’ice Beach?

• Live Radio by the Sea: Every day from 10:00 to 22:00, the JOE DJs broadcast live from their beach studio with sea view. Drop by, say hello, and feel the summer in every beat.
• Delicious Artisanal Ice Cream: Enjoy classics like stracciatella, banana split or a nostalgic dame blanche. Freshly scooped and super creamy – it tastes even better with your feet in the sand.
• Sunset Performances: As the sun goes down, the party starts with live performances from top artists. Who will perform? Stay tuned via the JOE channels!
• Afterparty with the DJs: After the concerts, the party continues with the JOE DJs going all-in for a summer afterparty.
• Refreshing Drinks & Vibes: At the bar you’ll find energising cocktails and cool drinks. Perfect for recharging between dancing and ice cream indulgence.
• Activities & More: Expect even more summer fun and entertainment for all ages – more info coming soon via JOE's channels.

Practical information

• Location: You’ll find JOE Parad’ice Beach on the beach of Westende, along the Koning Ridderdijk, near De Kwinte.
• Opening hours: Open daily from 10:00 to 22:00 – from 10 July to 10 August 2025.

Looking for sun, music, and ice cream? Head to JOE Parad’ice Beach in Westende and enjoy the ultimate beach vibe!